DRINK WATER’S MEDIOCRE MADNESS
By Chris Cahill: The chances are pretty high that you’ve been on a road trip with your friends, but highly unlikely are the chances that you’ve packed 20 human bodies in a caravan through an entire state of rad activities. evoCollective’s Austin Smith and the Drink Water crew did just that in their latest edit, Mediocre Madness. From the mountain slopes of Hood and Bachelor, to the cities of Bend and Portland, and even the infamous Cinder Cone- they rode, skated, swam, and mountain biked.
Curtis Cizsek & Austin Smith airing out at Mt. Bachelor – Photo: Mark Welsh
Austin Smith with a lofty switch Indy
Their antics are infectious and you can’t help but want to join them in your computer screen for all that fun, but you can’t. Mainly because it’s impossible to climb into a computer screen, but also because it already happened. So, instead of living through their good times, get outside with your friends and take a road trip. Don’t forget to bring a bottle of water with you.
2015 Dirksen Derby Film Fest Winner – Mediocre Madness
About Drink Water:
Drink Water is an idea.
It came about as we watched the snowboard industry, and other similar industries, be bought up by energy drink brands peddling their products to kids. Oddly enough, nobody was really opposing them. We figured, as professional snowboarders with an opinion on the matter, we should try and use whatever influence we have, to protest. And for us the best protest is to promote something we do actually support.
We started writing Drink Water on our snowboards and screen-printing sweatshirts in a garage in 2011. As we gave the sweatshirts away to our friends, we learned a lot of other people shared the same thought and Drink Water grew into an initiative, a brand, a movement, and something way bigger than us.
It’s not about selling water. We’re actually committed to never sell water. We prefer it from the tap. And if you’re going outside, which we tend to do, fill up a bottle and take it with you.
As we continue to say “drink water,” we recognize that nearly a billion people on Earth lack access to clean drinking water. That’s why, for every Drink Water product purchased, 10% of profits are donated to water.org, a non-profit working on this solvable global crisis.
Our goal is to spread this message; the simple idea that has become a movement of people questioning what’s being sold to them. Join us in saying something different, something simple, something as obvious as Drink Water.
Austin Smith & Bryan Fox
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